How can your organisation thrive in this highly competitive landscape?
The world is the most digitally connected it has ever been. Modern consumers have been trained to expect to receive more personable, engaging and connected experiences in not only their personal lives, but also their lives at work.
To continuously stay connected to consumers and set themselves apart from competitors, it is vital for businesses to first have a good grasp on how this new consumer behaviour plays out for enterprises as well as their employees. After all, IT industry leaders globally believe that the future of a mobile approach depends highly on how well the needs of consumers are being addressed.
So, how will a mobile approach look like in the future?
1. Productivity Apps Will Be High In Demand
The pandemic has spurred people to rethink the way they used to live their everyday lives. Consumers now seek more than just a routine. They want to lead fulfilling lives and be able to make the best use of their time. Businesses are increasingly realising that the success of their business heavily depends on the productivity of their employees, rather than the number of hours they spend at their desks.
There is no doubt that mobile technology plays a key role in increasing productivity — in both our personal lives and business lives. 97% of smartphone users shared that productivity apps are the most dominant kind of apps on their smartphones.
With this shift in mindset, consumers and businesses alike are expected to continue looking out for tools that can increase their productivity, making productivity apps high in demand.
2. Digital Transformation Will Be Vital For Business To Maintain Connectedness
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. (Salesforce)
To increased connectedness with customers, it is vital for businesses to start a digital transformation for their processes. This is the way for businesses to lower the barriers to entry for their customers and increase touchpoints with them.
However, it takes more than just engaging a mobile app developer to build an effective mobile app that its users will love and continue to use.
A digital transformation that doesn’t address all the users’ needs and a productivity app that is not user-friendly might end up being counterproductive instead.
So, how do we go about ensuring that we roll out something that users want?
3. User Feedback Will Be Integral to Mobile App Development
User feedback will be integral to App Development. As of 2021, there are more than 3 million apps available on Google Play Store and more than 2.2 million apps available on Apple’s App Store.
Consumers have so many options at their fingertips and if businesses don’t build a mobile app that users want and love to use, users can easily switch out and use another mobile app.
Having a good grasp of your target audience’s needs will allow your organisation to build a platform that value adds to your users.
But how does one go about learning what their target users want?
A good way is to get your users involved in the mobile app development process. This takes on the form of inviting them to come down for user studies, analysing user sentiment. Good end-to-end mobile app development agencies will take the time and effort to understand your users well.
This way you can ensure that the mobile app you build meets their needs and this also gives you a good idea of certain features or processes that your users want.
Yet, user demands are constantly changing. After deploying a user-friendly app, you’ll still want to continue monitoring user sentiments on the app to know how to continuously maintain an app that is updated to user’s preferences.
These days, there are more and more useful Voice of Customer tools that can be very easily integrated into existing apps or platforms that businesses own by automatically collecting user feedback through the app and analysing the feedback into actionable data for project owners to view.
Originally US provides the solution to your pain points with our Voice of Customer SaaS, UserSight.io. Collecting user feedback no longer has to be a painstaking process. To enquire about UserSight.io, drop an email to hello@originally.us.
4. Finding Mobile App Developers For Ongoing Support & Maintenance Will Not Be A Challenge
Evidently, in this increasingly connected world, mobile apps are increasingly in demand.
57% of CIOs and leading IT professionals didn’t agree with the idea that it would be harder to find mobile app developers in 2025 than it is today.
If we were talking about the market 5-10 years ago, perhaps it would have been a valid concern that it would be difficult to find mobile app developers to support and maintain the app. However, the market is very different today — the number of mobile app development agencies is already almost on par with the number of website development agencies, and this trend is only increasing.
Thus, if your business is worried about being able to find mobile app developers to support and maintain your app 5 years down the road, rest assured, you will be able to find one.
The important point to take note of though: It is crucial to choose your mobile app developer wisely. Choosing a reputable and suitable app developer for your project can make or break your project, thus it is important to select one who can truly bring your project to success.
If you’re feeling overwhelmed on how to go about selecting a good mobile app vendor, fret not! We have just the right resource for you. Click here to read our e-Book on How To Choose Mobile App Developers.
Closing Thoughts
No one can predict the future with 100% accuracy, but we can definitely make several judgments based on current market trends. In our observation, these are the 4 main trends that you will notice in Enterprise Mobile App Development in the next few years to come.
The only question is — what are you waiting for to jump onto the Enterprise Mobile App Development Wave?
