Our approach for CIMB Clicks begins with extensive market research into the latest consumer preferences and trends, as well as a thorough examination of the bank’s digital strategies and objectives.

Armed with these insights, we embark on a transformative journey. We breathe new life into CIMB’s digital presence through a comprehensive design and technology overhaul.

Our design refresh focuses on delivering a user experience that’s not just simpler and faster but also more appealing. By doing so, we help attract new customers while ensuring that existing ones can migrate seamlessly to the mobile app platform. What sets our design apart is its remarkable scalability, empowering CIMB to effortlessly introduce new services to CIMB Clicks in the future.

When it comes to technology, we are unwavering in our commitment to the highest security standards. As an ISO27001 Information Security Management certified mobile app developer, our skilled developers meticulously engineered CIMB Clicks from ground to pass vulnerability assessments and penetration tests. Our dedication to implement secure software development practices ensures that the mobile app remains fortified in the face of evolving threats.

Price Kaki, a groundbreaking initiative conceived by the Ministry of Trade & Industry and brought to life by the Consumer Association of Singapore (CASE), revolutionizes your shopping experience.

As the very first mobile application of its kind in Singapore, Price Kaki empowers you to effortlessly compare and contribute in-store prices of groceries, household items, and hawker food through a single, user-friendly platform.

Our journey with Price Kaki began at its inception, where we collaborated with CASE to shape the concept and brand identity of “Price Kaki.” From there, we embarked on an in-depth exploration, conducting user research, surveys, and comprehensive studies. These insights fueled the planning of features and an intuitive UI/UX for the mobile app.

On the design front, Price Kaki strikes a balance between simplicity and power, ensuring it caters to Singaporeans of all ages and digital literacy levels. Our challenge was to provide users with a wealth of valuable information without overwhelming them. To foster a sense of familiarity, we infused an element of Singlish into our copywriting.

In terms of technology, Price Kaki is a technological marvel, handling real-time price data with remarkable efficiency. With hundreds of supermarket outlets and over 10,000 grocery items and daily-updated prices, along with data from tens of thousands of hawker and coffeeshop stalls, we’ve put in extensive effort to ensure that users can access this information swiftly and easily. All the heavy lifting and data processing happens seamlessly on our backend.

To make the experience even more engaging, we’ve incorporated gamification features, encouraging users to actively participate in the app, compete in rankings, and earn rewards.

Price Kaki is more than just an app; it’s a community-driven movement, and we’re excited to be the designers and developers behind it.

A SG Bus Arrival App for both SBS and SMRT bus arrival timing that Singapore Truly Deserves!

Introducing innovative new features such as bus location display, unified search and 3rd bus arrival timing, SG BusLeh is currently the most popular and highly regarded bus app in the market.

In recognition of our innovation in land transport solution, our Managing Director was conferred the prestigious Land Transport Excellence Awards 2016 – Most Innovative Solution for our work on SG BusLeh.

Scope: Conceputalization, Design, Development, Marketing

Used by more than 96% of AIA financial advisors in Singapore, iResource is a go-to sales platform that is proven to boost productivity by equipping financial advisors with product content, mini-games, calculators and illustrators that help them better conduct their sales.

The success of iResource in Singapore meant AIA Global has also taken notice and engaged Originally US to develop mobile solutions for AIA offices across the region.

CPF Starter is a handy resource tool that gives an overview of your CPF, from projecting the growth of your CPF savings to how you can better use these savings for your housing, healthcare and retirement needs.

CPF Starter was featured on Apple’s App Store during Chinese New Year 2017!

Winner Of 3 Awards At MOB-EX 2016

Celebrating Excellence In Mobile Marketing

Best Mobile Advertising: Gold
Best App – Utility: Gold
Best App – Creativity: Bronze

Scope: Consulting and Development

Update: This campaign has ran its course, and as of 2020, this mobile application has been sunset by CPF Board.