Bad app reviews are every company’s nightmare. After investing so much time, money, and effort to pivoting into the digital space, dissatisfied users who openly leave a 1-star rating and angry comments can be devastating. We know how important App Store or Google Play ratings are. Ratings substantially affect your company’s brand and reveals the […]

The day has arrived. Your boss has tasked you to source for a mobile application developer or vendor and manage a mobile application project for your company. But all the information you can find online is overwhelming: you hear about native and hybrid development, but have no idea how to differentiate them. Fret not—that’s what […]

Most people think that mobile app development is just about writing code. Hire a couple of programmers who could write code, throw a stack of functional requirements at them and viola! — an amazing app is created! Unfortunately, this is not really the case. Coding is essential but only a small part of a larger […]

You might be looking for a team of strong designers and developers to help your company build a mobile app. The objectives and plan for the app are laid down and that’s great. But how do you know which vendor to pick? Development work is niche and very talent-driven—the right team could greatly contribute to […]

Everyone has vaguely heard about how important UI/UX is in developing mobile apps, but not why User Experience (UX) is the key that determines its success. Your app might have outstanding features and a clean, visually-appealing interface. It is ready to provide a service for potential clients—yet they are reluctant to use it. Why? Consider […]

IT projects typically requires a significant sum of investment. Businesses and organisations are willing to make such investments because they believe in the benefits that the investment can bring, be it in terms of raising productivity, boosting of top line, or intangible benefits such as brand awareness and recall. The worst thing that can happen […]