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Over the past decade, our focus at Originally US – Mobile App Development Singapore has been on mobile application consultancy—designing, developing, and deploying cutting-edge mobile applications across diverse sectors, from banking and insurance to government agencies. While commercial mobile app development has been our forte, our team’s expertise has evolved significantly, encompassing a broad spectrum of knowledge […]

In the spirit of craftsmanship, we’ve taken every opportunity to infuse our personal touch into our corporate identity. From crafting our own Red Packets to meticulously engraving our metal namecards using our state-of-the-art laser engraver, designing custom hardware displays, and even handcrafting bespoke door gifts for our esteemed clients. As we approach this Mid-Autumn Festival, […]

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In Singapore, you’ve probably heard of phrases like digital transformation and Smart Nation being repeatedly used. Globally, you’re aware of the mounting importance of online space—so crucial that those who don’t digitize lose out. More and more people are on their phones these days. Using apps. Engaging with them, spending on them. You might be […]

Let’s take a look at the fourth and fifth steps: Analysis and Reconciliation. With the wireframe in hand, we were able to hold useful discussions and workshops with the project team at CASE. We worked together to further refine the intended user flow and experience. Multiple adjustments to the layouts were made for two reasons: […]

Let’s jump right in to the first step: User Study. An app is nothing without its users. Beyond noting down the business requirements from our clients (CASE), we spent ample time understanding and researching potential users of our app. Interviews were conducted across Singaporeans of various demographics. Extra focus was given to certain groups, whom […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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